All entries by this author

Selling Your Wares: Is it Worth the Wipeout? A mother-daughter yard sale venture

Aug 15th, 2007 | By Alaina Roach OKeefe | Category: Uncategorized

This article was written by mother-daughter team, Alaina Roach O’Keefe and Elizabeth Roach

Summer, the time of year when one enjoys long, languid days by the pool or playing volleyball on the beach, relaxing at the cottage in screened in porches, gardening, cycling, or just simply enjoying a weekend retreat with family. Summer is also the [...]



Eating Between the Lines: Health and Literacy Connections for Canadians

Jun 1st, 2007 | By Alaina Roach OKeefe | Category: Health

June Tavenor-Brake’s article last March, “An apple a day keeps the doctor away,” outlined preventative health care, and stated that we don’t really want to “keep the doctor away.” To pick up on the theme started by Tavenor-Brake, I would like to suggest that we can begin promoting healthy patterns of preventative health care [...]



Think Before You Go Pink

Feb 15th, 2007 | By Alaina Roach OKeefe | Category: Economy, Health

The Breast Cancer Action (BCA) group wants consumers to think about how much money is actually going to the “cure” before purchasing something with a little pink ribbon on it.

Formed in 1990 and based in San Francisco, California, BCA is a grassroots group of ordinary people who, by educating themselves on the facts and the [...]



Resolving to Stay Fit: Getting Back on Track

Feb 15th, 2007 | By Alaina Roach OKeefe | Category: Health

How can you really make a difference and stay on track in 2007?
How do you get to that personal best?

I am writing this article, not on the assumption that losing weight is a good thing, but that attaining a personal best in health is. This may, for some, include losing weight, or being active in [...]



Just Us Girls: A New, Fun, Fashionable Business in Charlottetown PEI

Oct 15th, 2006 | By Alaina Roach OKeefe | Category: Art & Craft, Economy, Organizations

Who are Just Us Girls?

The original “girls” are Jodi Nutbrown and Susan Roggeveen, childhood friends from Charlottetown, PEI. Afer losing touch for many years, they reconnected and discovered that they had a mutual dream to start their own business, so they began brainstorming about what type of market they could tap into. They wanted [...]



The Superwoman: Who is She?

Feb 15th, 2006 | By Alaina Roach OKeefe | Category: Feminism, Personal Growth

The Superwoman: a professional woman, a friend, a lover, a mother, a wife, a sister, a daughter, an athlete, an artist, who desires to be feminine and while doing so, she ends up “the superwoman.”

Feminist Media Scholar Susan Douglas suggests that women currently receive profoundly contradictory messages about what constitutes “ideal femininity,” and how “ideal [...]